Position:
Location:
Employment type:
Marketing Lead
Dunleer
Full time, Onsite
Job Summary:
We are seeking an experienced and dynamic Marketing Lead with a strong background in lead generation and sales team collaboration. This role will be pivotal in developing and executing marketing strategies that drive high-quality leads and enhance sales performance. The ideal candidate is data-driven, collaborative, and skilled in digital marketing, content strategy, and campaign optimisation.
Key Responsibilities:
Lead Generation & Campaign Management
- Develop and execute lead generation strategies that align with sales goals.
- Plan, launch, and manage multi-channel campaigns (email, social media, content marketing, PPC, SEO) to drive inbound leads.
- Monitor and optimize campaigns to improve conversion rates and ROI.
Sales Team Collaboration
- Work closely with the sales team to ensure alignment on lead quality, feedback, and revenue targets.
- Develop and maintain a lead scoring system to prioritize high-potential prospects.
- Create and deliver regular reports and insights to the sales team, identifying key metrics and areas for improvement.
Content & Messaging Strategy
- Collaborate with relevant stakeholders to create compelling assets that resonate with target audiences across stages of the buyer journey.
- Ensure messaging consistency across all channels, with a strong focus on value propositions that support sales efforts.
Data Analysis & Reporting
- Track and analyse campaign performance and lead metrics, utilizing insights to refine and improve strategies.
- Prepare and present monthly performance reports to leadership and sales teams.
- Use analytics tools (e.g., Google Analytics, CRM, marketing automation software) to measure the effectiveness of campaigns.
Product Development
- Collaborating with product teams to provide insights into market demands and contribute to new product launches.
Brand Management
- Ensuring all marketing efforts align with the brand’s image and messaging.
- Plan, organise, and promote company events, liaising with suppliers to secure essential materials, branded goods, and services for both events and promotional activities, ensuring seamless execution and high attendance.
Qualifications & Experience:
- Degree in Marketing or related field
- Minimum of 2 years in a similar position.
- Previous marketing experience preferred.
- Excellent communication skills (both written and verbal).
- Proficiency in social media platforms.
- Strong organisational and multitasking abilities.
- Familiarity with office software (e.g., Microsoft Office).
- Must be able to work independently as well as a team player
- Strong interpersonal and presentation skills
Company Benefits:
- Competitive salary package.
- Company pension plan.
- Comprehensive healthcare plan.
- Employee referral bonus program.
- Employee assistance program (EAP).
- Free on-site parking.